Grown, not ground.

Ever heard of mycelium (pronounced my-sea-lee-yumm)? This meaty mushroom root found in the forest does it all, from taste to texture. Grown whole in our vertical farms, it’s sliced and seasoned to perfection, ready to feed the world—one sustainably delicious bite at a time.

Our first signature product:

MyBacon® Strips.

From the sound of the sizzle to the snap of that first bite—we satisfy every aspect of the bacon-eating experience. Yet these savory strips are clean-label, plant-based and pig-free.