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Associate Brand Manager 52 views


The Urgent Company (TUC) is changing the way things are made, starting with food. TUC is the B2C arm of Perfect Day, and our CPG brands leverage science and technology to create better quality, kinder, and more sustainable products. We believe there is an urgent need to invent ways to make the products we love without the negative environmental, animal, and public health impacts they traditionally require.  
Our brands: 
Brave Robot 
Modern Kitchen 
California Performance Co. 
If you’re looking for an opportunity to drive meaningful business results and global change in a collaborative, fast-paced startup environment, we hope you’ll join us! 
Are you a marketer looking to build fun brands and protect the planet? The Urgent Company is changing the way things are made, starting with food.
We’re obsessed with discovering new applications for science and technology that make better, more sustainable products. Our brands make it easy for consumers to take direct action on the climate crisis, whether they know it or not. And if they don’t know it? That’s fine, because we’re thinking about it for them.
Reporting to the Director, Brand Management, we are looking for a seriously talented & energetic Associate Brand Manager to join our team and help shape the future of food.  You will be responsible for day-to-day management of your brands as well as shaping the strategic direction for the business.  Working in close collaboration with our sales, marketing, ops, creative and research teams as well as our customer partners, you will be responsible for managing the long-term success of this brand.
Brand Building. Includes brand situation analysis, strategy and planning development, marketing mix effectiveness evaluation.
Communications Planning: Work with internal and external creative agencies to deliver inspiring, consumer insight led communications across multiple platforms, and manage process through to execution.
Analytics: Actively manage business gather, analyze, and present business performance assessments using SPINS, CRISP, IRI/Nielsen, and internal shipment reports.
Innovation.  Manage Innovation projects- lead cross functional team and project timeline to achieve innovation and revenue goals.  Assist brand director in development of new concepts, consumer validation and commercialization.
Customer Marketing: Work with the sales, brand experience, and shopper teams to plan and execute customer marketing programming for key retailers.
Budget and P&L Management: Oversee brand budget on a monthly, quarterly, and annual view, and regularly communicate and reconcile spend with Finance.
Brand Advocate: Act as a champion for the brand and the voice of our consumer, regularly presenting brand positioning, programming, and performance success stories across internal and external audiences.
Inspiring Team Member: Have a passion for the future of food through making better, smarter choices about how food is made.  This journey will not be linear, so you will have to roll with that, helping the team ride the highs, and work through the lows.  We would expect you to write playbooks, not follow them!


  • BS degree plus at least 4 years’ work experience; at least 1 year in consumer-packaged goods preferred
  • Great knowledge of e-commerce as well as brick-and-mortar retail CPG in the USA.  The experience to be able to leverage prior networks to scale growth rapidly is a plus.
  • Analytics- Use of data to understand category, competitive and brand trends.  Turn data analysis into valuable insights to grow the business.
  • Cross-functional Team Leadership- ability to work well across functions and align the team along a common goal and outcome.
  • Manage projects effectively- hit set timelines to commercialize products and the innovation pipeline. Solve problems with a creative and team-based approach.
  • Understanding of the marketing mix, and which levers to pull at what stage of growth. 
  • A comfort level with challenging the status quo, bringing creativity to solving everyday problems
  • Ability to set & manage a budget; comprehension of CPG / brand level P&Ls.
  • This position is remote, but some travel may be required (0-15%)
  • MBA or equivalent CPG experience is strongly preferred.
  • The Urgent Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
    Perfect Day was founded in 2014 to create delicious, nutritious dairy products that everyone can love. We’re using fermentation (not animals) to make dairy proteins that are the foundation for foods like ice cream, cheese and yogurt – all with the distinctive taste and textures that consumers demand, but without lactose or environmental downsides. Through partnerships with respected brands, we’re working to launch a whole range of dairy products that will help shape a humane, sustainable food system for future generations.
    It’s a Perfect Day to change the world. The day when delicious dairy goodness is something everyone can love. The day we say goodbye to the downsides of factory farming. The day we throw a big party with luscious, animal-free milk, cheese, yogurt, and ice cream, all made with Perfect Day! We hope you join us!
    Help us create the foods we love, without the impacts we hate.

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    Company Information
    • Active Jobs 6 Jobs
    • Company Address Madison, WI, USA
    • City Madison
    • Location Wisconsin
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