Redwood City, CA
Impossible Foods is addressing the most catastrophic threats facing humanity: climate change and biodiversity collapse. A global transition to a plant-based food system will turn back the clock on atmospheric CO2 levels, restore natural ecosystems and reverse meltdown in wildlife biomass.
The easiest — if not only — way to make our civilization sustainable is to eliminate livestock, the most dangerous technology on Earth. But humans won’t give up meat. So we need to make meat better — more delicious and more nutritious, without animals as the underlying production technology. That means that making meat sustainably is the most important and urgent problem for the global scientific community.
Impossible Foods’ mission is to completely replace the use of animals as a food-production technology by offering consumers everything they currently value about animal products — and making products that are vastly superior to their animal analogues.
To do this, we are taking a revolutionary scientific and market-based approach. We are inventing efficient, sustainable ways to transform ingredients from plants into meat, fish and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the destructive environmental or public health impact.
Our world-class R&D team has been building the know-how and technology platform to produce meat, fish and dairy foods from plants. Impossible Foods is experiencing rapid growth and is resolutely committed to leading all aspects of the plant-based food revolution—from discovery to commercial production. The only thing that will separate Impossible Foods from success and failure is our ability to recruit more world-class experts.
Want to join? Check out the job opening and requirements below:
We are looking for a Consumer Insights Manager who is passionate about deeply understanding our consumers and customers. Impossible will look to you for insights to drive Marketing strategy specifically for the foodservice channel. You will report to the Director of Insights and Analytic
Identify and synthesize insights that inform key business decisions for the foodservice channel regarding topics related to marketing, sales, product, and more.
Manage all aspects of primary research, including partnering with stakeholders to identify research objectives, identifying vendor partners, choosing appropriate methodologies, and analyzing results.
Translate research findings into clear and actionable recommendations through compelling analysis, storytelling, and presentations to different cross-functional teams and leadership.
Develop and manage research plan and budget, and ensure alignment with business team objectives.
Be the voice of the consumer and customer, and empower business partners to make better decisions.
Build strong relationships with Retail and Product team leaders to stay on top of business needs
Minimum 5+ years experience of market research experience, preferably with experience in packaged goods, grocery retail, or foodservice
Bachelor’s degree and/or equivalent work experience
Proven track record of framing ambiguous problems and creatively leveraging different types of custom and syndicated research
Experience across qualitative and quantitative methods that inform brand strategy and tactics including brand and ad tracking, concept testing, market sizing/forecasting, and ethnographic research
Understanding of market research fundamentals, experimental design, and statistics
Strong written and presentation skills, including ability to communicate complex ideas to internal cross-functional teams and to external customer stakeholders
Highly self-motivated, proactive, and comfortable balancing multiple priorities
Team player able to work across multiple projects and cross-functional teams
A passion for IF’s vision and making the world a better place
Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.