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Director, Integrated Marketing 10 views

About Plenty

Plenty is on a mission to make fresh, pesticide-free fruits and vegetables more accessible to everyone.  Our cutting-edge indoor, vertical farms produce extraordinary yields using a fraction of the land and water outdoor farms need.  Nutrient-rich, mouth-watering and locally grown, our crops help people, communities and our planet to be healthier and more resilient.

The people and teams who make up Plenty are at the core of how we do this.  We are a collaborative and innovative bunch.  We are passionate about our contributions to Plenty, the communities around us and our planet, but never take ourselves too seriously.  We’re down to Earth, we grow together, and we always find a way.  Most importantly, we’re here to improve the lives of plants, people and our planet.  

About the role

Plenty is looking for a Director of Integrated Marketing to join our Marketing team. Plenty has spent the last 8 years investing in a full stack proprietary technology system that allows us to deliver meaningfully better products. We are now bringing that technology to market at production scale in the form of the country’s largest vertical farm in Compton, CA.  Simultaneously, we are launching the Plenty brand at scale for the very first time. In this role, you will be a key member of the marketing team, working side-by-side with  Brand Strategy, Insights and Creative to launch the Plenty brand at scale for the very first time. You will report to the Head of Marketing.

What you'll do

  • Bring the brand strategy to life by translating strategic goals into actionable plans
  • Ensure key marketing messages are integrated into all marketing messages and channels
  • Support sellers with key selling resources and strategies
  • Work closely with the Communications team to ensure consistent delivery of messages
  • Work cross-functionally throughout the organization to ensure that Marketing’s efforts are aligned with the company mission, values and business objectives and supported by all groups

What you'll bring to the table

  • 10+ years of marketing, brand growth or technology experience
  • Clear and logical strategic thinking from insight to hypothesis to experiment to conclusion
  • Experience working in (and a love for) dynamic business environments where priorities are constantly changing as new information is learned, teams are small and scrappy and budgets are tight
  • Experience launching brands and products that ask customers and consumers to think differently about their daily habits
  • Experience working in an ecosystem with both B2B and B2C sales channels
  • Other domain experience such as Consumer Packaged Goods, food or agriculture a benefit but not required
  • Experience with and understanding of the marketing toolkit – and a willingness to discard the parts that don’t serve our mission or business
  • Experience with and willingness to run quantitative and qualitative tests
  • Strong foundation in data and statistics
  • Experience representing marketing ideas and teams to senior teams both internally and externally
  • Passion for the impact that the food and agriculture system can have on the planet and people and animals that live on it and a belief in the solutions that Plenty is pursuing

Type of role

Full-Time

What we can offer 

  • Compensation; we’ll pay you a competitive salary, give you a stake in the company via equity and contribute toward your 401K 
  • Health & well-being; we’ll invest in your physical and mental well-being with comprehensive medical, dental, & vision benefits, in-office gyms, and an Employee Assistance Program to help with mental health, financial & legal matters 
  • Food; in-office lunches, snacks and access to our leafy greens & new produce in development — are you up for a side gig as a taste tester?
  • Grow together; learning & development opportunities including unlimited access to our Upstart University platform, LinkedIn Learning, lunch & learns, training certifications, and more
  • Equipment; we’ll provide you with the equipment you need to be successful, including $75/month toward your phone bill and $250 every 2 years to upgrade your phone
  • Paid time off; we know you’ll do your best if you’re taking time to recharge, so we don’t cap the amount of days you can take off per year in addition to the paid holidays we observe
  • Parental leave; 12 weeks off for all new parents – fully paid so you can focus your energy on your newest addition 

Food safety requirements

  • Comply with all Plant, State and Federal OSHA, EPA, FDA, HACCP, and SQF regulations
  • All employees must show proof of COVID vaccination before starting work, other than in limited circumstances where the law requires an exception

More Information

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Company Information
  • Active Jobs 55 Jobs
  • Company Address 570 Eccles Ave, South San Francisco, CA 94080, USA
  • City South San Francisco
  • Location California
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