The Urgent Company (TUC) is changing the way things are made, starting with food. TUC is the B2C arm of Perfect Day, and our CPG brands leverage science and technology to create better quality, kinder, and more sustainable products. We believe there is an urgent need to invent ways to make the products we love without the negative environmental, animal, and public health impacts they traditionally require.
California Performance Co.
If you’re looking for an opportunity to drive meaningful business results and global change in a collaborative, fast-paced startup environment, we hope you’ll join us!
The Director of Brand Management is responsible for driving the brand strategy, story, and innovation pipeline for The Urgent Company (TUC) brands including Coolhaus, Brave Robot, Modern Kitchen, newly developed brands TBD + future acquired brands. The Director of Brand Management will work with the Chief Brand Officer (CBO) to build upon vision with data-backed evidence concretizing plans and strategies and will use insights to serve up ideas to the CBO around successful concepts and products. The Director of Brand Management creates brand strategy and defines the marketing mix, ultimately impacting how the brands show up in the world.
Building a business through several stages, owning brand strategy and innovation through to execution.
Work in close collaboration with sales, marketing, ops, creative and research teams as well as customer partners, to manage the long-term success of the brands.
Ensure discipline across all marketing touch points to direct the optimization of brand positioning and strategy.
Lead the execution of quarterly and annual budget planning process, including setting clear direction, KPIs and budget management.
Work with the marketing teams to create strategic briefs for internal and external creative agencies to deliver inspiring, consumer insight-led communications and storytelling across multiple platforms and manage processes through to execution.
Work with CBO on innovation pipeline and develop comprehensive briefs for R&D/Ops. Outline opportunity assessment of portfolio and execute the innovation agenda.
Assist Senior Marketing Manager in building holistic media plans to drive brand awareness across digital and traditional media channels.
Actively manage business performance and gather, analyze, and present business performance assessments using SPINS, CRISP, Nielsen, and internal shipment reports.
Work with the brand experience, shopper, and sales teams to deliver brand strategy to be used by marketing team for programming at key retailers.
Work with the Field Marketing team to plan and execute a robust field plan reflecting brand strategy while measuring performance and continually improving process/structure/team.
Oversee products budget on a monthly, quarterly, and annual basis, and regularly communicate and reconcile spend with Finance.
Act as a champion for the brands, regularly presenting brand positioning, programming, and performance success stories across internal and external audiences. Act as the voice of the consumer in the business by actively collecting feedback/sentiment.
Building Collaborative Relationships
Required education and experience:
Minimum 8 years’ experience in consumer-packaged goods (CPG).
Understanding of the marketing mix, and which levers to pull at what stage of growth.
Demonstrated experience creating successful marketing plans.
Knowledge of brick-and-mortar retail in the US, including the experience to be able to leverage prior networks to scale growth rapidly.
Commercial acumen, understanding of key partnerships and how to leverage profitable growth.
Marketing proficiency, including the ability to guide choices on paid and earned media, shopper, and community growth.
Ability to set and manage a budget and P&L.
Preferred education and experience:
Experience in food or related CPG industries preferred.
Demonstrated expertise in building a brand from ground zero in multiple categories including Dairy.
Help us create the foods we love, without the impacts we hate.