Indigo Ag is a mission-driven company dedicated to harnessing nature to help farmers sustainably feed the planet. We innovate across a breadth of technology and science disciplines to help enhance agriculture’s long-term sustainability and profitability and mitigate the climate crisis. We seek to positively impact the world through the digital and biological solutions we bring to the market, creating a more resilient earth, healthier economies, and thriving communities. Our people build partnerships, explore the science, and engineer the technology to help grow the future of sustainable agriculture. The only way to achieve it is through a unique combination of expertise – from Fortune 500 to academia, soil science and agriculture, to tech start-ups.
Indigo is seeking an experienced B2B product marketing leader to help fuel our explosive growth. The Director of Product Marketing will help guide a business line that’s set to transform agriculture to the benefit of farmers, the industry, and the planet. You will drive strategic positioning and narrative, content creation, partner initiatives, and product lifecycle success for Market+ by Indigo, our solution for grain merchandising. Bring your product chops, marketing savvy, and passion for understanding and delighting the customer – you’ll flex them all in this role. Pioneering a new category, you will build a team and define and execute product marketing strategies that enable Indigo to hit ambitious customer and revenue targets. This is a remarkable opportunity for a motivated leader to impact a well-funded, hyper-growth company.
Strategy and Priority Setting
Define product marketing priorities and plans; your market-driven insights and creative approaches will spark new opportunities for growth
Positioning and Messaging
Develop and evolve the strategic messaging that brings Market+ to life; you will shape and inspire the industry’s perception of our value
Product Launch and Lifecycle Success
Guide end-to-end go-to-market planning and execution throughout the product lifecycle; you will lead and collaborate with cross-functional teams
Understand your customers and their buying process so you can build and shape compelling content and digital journeys that drive customer action; you will apply your love of writing, storytelling, and evangelizing
Build intelligence on market trends and competitive offerings, enhance our positioning and products, and train field teams on how to defeat competitors; your strategic insights will further boost our growth
Help design and execute programs and events that achieve demand generation goals; your revenue orientation will help propel us forward
Sales and Partner Enablement
Educate field teams and partners on our market, value proposition, and product capabilities and help develop associated sales tools; you will celebrate our sales success because you’ll be an integral part of that success
Proven ability to communicate technology solutions effectively to non-technical audiences
You enjoy being a player / coach – leading your team to success as well as rolling up your sleeves and contributing
Excellent inter-personal skills with the ability to successfully build relationships with distributed colleagues and third parties
Outstanding written and oral communication skills
Exceptional business acumen and strategic thinking mindset. Able to contribute to a wide range of executive-level discussions
Product marketing leadership experience in fast-growing B2B technology businesses
Experience building and managing high-performing teams in dynamic environments
Experience in agriculture a plus, but not required
You have the ability to travel 20-30%, including internationally (when travel returns to normal)
At Indigo, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation, and related medical conditions), national, social or ethnic origin, age, physical, mental or sensory disability, marital status, family or parental status, sexual orientation, gender identity and/or expression, family medical history or genetic information, military and veteran status, and any other characteristic protected by applicable law. Indigo believes that diversity, equity, and inclusion among our team members are critical to our success. We seek to recruit, develop and retain the most talented people from a diverse candidate pool.
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