The Urgent Company (TUC) is changing the way things are made, starting with food. TUC is the B2C arm of Perfect Day, and our CPG brands leverage science and technology to create better quality, kinder, and more sustainable products. We believe there is an urgent need to invent ways to make the products we love without the negative environmental, animal, and public health impacts they traditionally require.
California Performance Co.
If you’re looking for an opportunity to drive meaningful business results and global change in a collaborative, fast-paced startup environment, we hope you’ll join us!
We are looking for a Marketing Manager / Sr. Marketing Manager to lead digital, community, and out of home marketing for Brave Robot, Coolhaus, and Modern Kitchen. If you’re looking for an opportunity to drive meaningful business results and global change in a collaborative, fast-paced startup environment, we hope you’ll join us!
Responsible for digital, community, and out of home marketing channels and the websites.
Develop, manage, and optimize marketing campaigns to drive awareness, engagement, and conversion online and offline through digital and out of home marketing channels, including email, SEO, paid social, organic social, influencers, and podcasts.
Work closely with sales team to align marketing campaigns to drive objectives for priority retail accounts.
Manage site performance, and work with web designers and developers to quickly resolve bugs.
Generate creative concepts across marketing channels and partner with in-house creative team to bring concepts to life.
Develop cross-channel content strategy in partnership with community coordinators, including TikTok and Instagram Reels. (Bonus if you’re excited about content creation too!)
Manage paid and organic campaigns and report on performance against KPIs.
A/B test targeting, creative, and optimization strategies to drive the most efficient use of marketing spend across channels.
Maintain and evolve a brand testing framework to drive insights across the organization.
KNOWLEDGE AND REQUIRED SKILLS:
Bachelor’s degree and 5-7 years of marketing experience.
Team player with great communication skills who can seamlessly collaborate with both internal and external stakeholders remotely and across time zones in a fast-paced organization.
Strong understanding of omni-channel marketing strategies and how channels work together to drive brand objectives, including brick and mortar retail sales.
Proficient in Shopify, Klaviyo, Google Ads and Analytics, and Facebook Ads.
Creative, out-of-the-box thinker who can generate winning marketing ideas.
Analytical, data-driven, and familiar with basic principles of statistics.
Experienced with designing, running, and analyzing results of A/B tests.
Previous ownership over the performance of all relevant KPIs (e.g., CPA, CPM, LTV, CAC, ROAS)
Excellent project management skills and ability to bridge creative project flow with media timing needs and business objectives.
Takes hypothesis-driven approach to marketing and leverages data to draw second- and third-order insights to optimize performance.
Passion for our mission to make the world kinder and greener through food technology.
This position is remote, but travel is required (10%-25% at most)
The Urgent Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Perfect Day was founded in 2014 to create delicious, nutritious dairy products that everyone can love. We’re using fermentation (not animals) to make dairy proteins that are the foundation for foods like ice cream, cheese and yogurt – all with the distinctive taste and textures that consumers demand, but without lactose or environmental downsides. Through partnerships with respected brands, we’re working to launch a whole range of dairy products that will help shape a humane, sustainable food system for future generations.
It’s a Perfect Day to change the world. The day when delicious dairy goodness is something everyone can love. The day we say goodbye to the downsides of factory farming. The day we throw a big party with luscious, animal-free milk, cheese, yogurt, and ice cream, all made with Perfect Day! We hope you join us!
Help us create the foods we love, without the impacts we hate.