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Product Manager, Ecommerce Site Optimization 29 views

San Francisco, CA | Ecommerce Team | Reports to Sr. Director, Digital Product – Experience Team

COVID-19: Allbirds requires all US-based Corporate employees who enter an Allbirds-owned or operated Corporate facility to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or valid medical reasons.

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials – designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas.

Where we need help

Allbirds is seeking a Personalization Product Manager to join our growing digital experience team. We’re looking for a technical, creative, analytical, and collaborative growth marketer to deliver dynamic, personalized experiences for Allbirds customers across our website and app.  This person understands the power of relevant messaging and how it can transform a business.  They have an appreciation for the art and science required to be successful, therefore they harness their deep expertise in analytics and a/b testing along with their keen creative intuition to present compelling experiences for our customers, increasing their lifetime value.

What does the job entail?

  • Identification of high opportunity audience segments where product and content personalization will yield meaningful growth
  • Collaborate with our analytics team to identify drivers of each audience segment.  Partner with creative team to source assets that will resonate with each group.
  • Work within Dynamic Yield to target audience segments with personalized, relevant elements of a page, or personalize the entire customer journey across multiple-sessions within our web and app.
  • Demonstrated success in working with web product teams – working in collaboration between engineering, UX, project management & product
  • Own the relationship with Dynamic Yield and the advancement of the technology to ensure it serves Allbird’s ever-growing needs.  Operationalize personalization across ecommerce functions to ensure teams have clarity, transparency and can identify opportunities to plug-in to the program.
  • Drives the a/b testing program goals and roadmap across web, native and personalization teams.  Define the requirements and outline technical specifications needed by engineers to build test experiences.
  • Approaches all projects with a test and learn mindset.  Each personalized experience is founded upon directional quantitative or qualitative data, proven through testing and optimized through segmented analysis. 
  • Utilizes strong technical ability to launch a/b tests and personalized experiences within Dynamic Yield; Defines analytics events and sets up in GTM if necessary,  programs targeting conditions, performs QA, deploys and reports.
  • Bonus: Utilizes expertise in HTML and javascript to write code within Dynamic Yield to bring more complex personalized experiences to life. 
  • Leverages reporting within Dynamic Yield, Google Analytics and our internal database to measure and report on a/b tests and personalized experiences.  Key findings and actionable insights are used to drive future iterations and are shared with cross-functional teams.

What kind of person are we looking for?

  • 3+ years of experience in a growth marketing role leading an A/B testing program focused on the optimization of key digital experiences.
  • Strong consumer intuition with a curiosity about what motivates online behavior
  • Data-driven, analytical and logical mindset; demonstrated ability to use data to drive decision-making in product development
  • Razor-sharp attention to detail and ability to consider end-to-end implications
  • Self-starter, empowered to tackle creative and technical challenges before reaching out for support
  • Highly collaborative; develops strong partnerships with technical, strategic and creative stakeholders
  • Ability to manage competing priorities through thoughtful prioritization and disciplines that drive towards delivery
  • Excellent organizational skills, attention to detail, ability to multitask, ability to manage deadlines and prioritize;

More practical skills needed:

  • BA/BS or equivalent
  • Expert with at least 3+ years of Product Management and hands-on experience using enterprise-level A/B testing or personalization platform and mainstream web analytics platform (Google Analytics 360 or Adobe)
  • Expert in G-Suite Applications
  • Advanced spreadsheet and data management skills
  • (Nice to have) Experience with  SQL and comfortable working in Looker
  • (Nice to have) Experience with Figma, Sketch, Principle or Zeplin

What do we offer?

  • Competitive salary + equity
  • Medical/Dental/Vision insurance
  • One Medical Membership
  • Mental Health and Financial Wellness Benefits
  • 401k employer match
  • Paid parental leave
  • Hybrid work schedule
  • Cell Phone and Wellness Stipend
  • 50% Discount on Allbirds Products
  • Unlimited PTO
  • Employee Stock Purchase Program


Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.


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Company Information
  • Active Jobs 17 Jobs
  • Company Address 57 Hotaling Place San Francisco, CA 94111 United States
  • City San Francisco
  • Location California
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