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Product Manager, Personalization 39 views

San Francisco, CA | Marketing / ECom Team | Reports into Head of CRM

COVID-19: Allbirds requires all US-based Corporate employees who enter an Allbirds-owned or operated Corporate facility to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or valid medical reasons.

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials – designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas.

Where we need help

Allbirds sends thousands of messages each year including brand messages, new product launches, color launches etc. With more ways than ever to contact new and existing customers, the build of a robust personalisation strategy and engine will be key for Allbirds success and your responsibility.

  • As a Product Manager Personalization you will play a key role in executing, implementing and driving the personalization strategy to allow for more personalized customer centric 1:1 messaging journeys that drive brand love, traffic, awareness and sales for Allbirds. 
  • You define the personalization requirements for Allbirds and prioritize them according to business needs & product roadmap. 
  • You drive the delivery of personalization efforts with our engineering, data scientists and analyst teams using agile development processes.
  • You will identify, conceptualize and develop new features and make sure that Allbirds is at the forefront when it comes to personalization.  
  • You will be the leader and championing all things personalization across all stakeholders, internal and external, including international teams, marketing etc.
  • You develop an A/B testing strategy for the channels and identify opportunities to better understand customer segments and their lifecycle and behaviors, ultimately to increase activity and customer lifetime value. 
  • Your technical background will allow you to be the point of contact of our ESP/CRM system and tackle any technical questions they might have. 
  • Work with the content & creative team to improve customer engagement and ensure synced messaging & branding across all touchpoints.

What kind of person are we looking for?

  • 4+ years working experience with lifecycle/CRM/Personalization programs from strategy-to-execution. 
  • Strong business sense to drive processes and innovation and take ownership of tasks
  • Successful track record of building a product/program vision and roadmap, paired with the ability to clearly communicate and execute them.
  • Focus on and passion for creating solutions that are catered towards business objectives
  • Obtain strong communication skills that will help you in acting as a bridge between different teams and building up trust with key stakeholders
  • Possess analytical skills to break down problems and structure them without getting lost in details and to define and measure the impact
  • Previous experience working in and on ESPs/CRM systems is a plus. 
  • Ability to pull and manage own data. Functional knowledge of SQL/HTML/CSS is a plus  

What can we offer?

  • Competitive salary + equity
  • Medical/Dental/Vision insurance
  • One Medical Membership
  • Mental Health and Financial Wellness Benefits
  • 401k employer match
  • Hybrid work schedule
  • Paid parental leave
  • Cell Phone and Wellness Stipend
  • 50% Discount on Allbirds Products
  • Unlimited PTO
  • Employee Stock Purchase Program


Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.


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Company Information
  • Active Jobs 17 Jobs
  • Company Address 57 Hotaling Place San Francisco, CA 94111 United States
  • City San Francisco
  • Location California
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