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Field Sales and Marketing Representative 7 views

About Plenty

Plenty is on a mission to make fresh, pesticide-free fruits and vegetables more accessible to everyone.  Our cutting-edge indoor, vertical farms produce extraordinary yields using a fraction of the land and water outdoor farms need.  Nutrient-rich, mouth-watering and locally grown, our crops help people, communities and our planet to be healthier and more resilient.

The people and teams who make up Plenty are at the core of how we do this.  We are a collaborative and innovative bunch.  We are passionate about our contributions to Plenty, the communities around us and our planet, but never take ourselves too seriously.  We’re down to Earth, we grow together, and we always find a way.  Most importantly, we’re here to improve the lives of plants, people and our planet.  

About the role

Plenty is looking for a Sales and Marketing Field Representative to join our commercial team. You’ll be responsible for helping us drive sales by building strong relationships with produce teams in-store and identifying and executing on new trade and field marketing opportunities. You will be responsible for representing Plenty and our principles in store and executing merchandising objectives set forth by the retail sales team to achieve superior in-store result.  Overtime, you’ll also help us prospect and win new accounts and achieve sales goals. Overall, you’ll drive us to win in-store and with new local accounts. We’re looking for someone who is excited to share Plenty’s mission with the world, deliver exceptional results for our customers, and drive growth.

What you'll do

You will serve on the front lines of Plenty and be our eyes, ears and boots on the ground to effectively foster valuable relationships with customers and as needed, engage with consumers.

A successful field sales/marketing representative will: 

    • Build strong relationships with existing customers and cultivate, assess, and win new leads within the sales territory
    • Develop and execute on the right strategy to drive sales in each store/account
    • Travel throughout the territory, visit customers on a recurring basis, and conduct account reviews at the store level; represent Plenty during all customer and prospect interactions
    • Discern quickly who the influencers and decision makers are in each store. Build strong and authentic relationships with each person and turn him/her into a Plenty champion; learn what excites produce team members and what their biggest challenges/hurdles are
    • Contribute to achieving aggressive sales goals by developing and executing on opportunities to drive sales in each store/account (e.g., sampling, stocking shelf, building secondary placement, new marketing activations, problem solving); communicate insights to and partner with correct Plenty teams to execute
    • Maintain records of all sales leads and/or customer accounts
    • Monitor the company’s industry competitors, new products, and market conditions
    • Identify opportunities, help develop the plan, and enable marketing initiatives as needed and as possible, leveraging thoughtful judgment to evaluate consumer behavior and patterns in this COVID world
    • Help us problem solve and troubleshoot while also leveraging observations, interactions and creativity to improve marketing programs and identify opportunities to increase sales
    • Be a team player and able/willing to roll up your sleeves and jump in on our biggest challenges and opportunities

What you'll bring to the table

  • A genuine interest and passion for Plenty’s mission
  • Degree in business, sales or a related field preferred: 1-2+ years of relevant experience; knowledge of the grocery industry a plus
  • Demonstrated ability to identify and execute on new opportunities to drive sales
  • You are a people person – you have a unique ability to forge strong relationships and to identify folks on the ground that are excited about what we are doing and build them into champions who will help achieve our joint goals
  • You are a good listener – it’s natural for you to be curious, learn from others, help with their challenges, and celebrate their wins
  • You are a problem solver – you have a proven ability to navigate obstacles in a thoughtful and effective manner
  • You’re a strong communicator, contributing to the feedback loop that maintains the best Plenty presence and activation possible
  • An ability to thrive in an entrepreneurial, cross-functional environment
  • Valid driver’s license and reliable transportation (car/vehicle); willingness to travel up to 80% of the time to stores in SoCal region (Los Angeles & Orange County) and other regions as needed (Plenty will reimburse for mileage)
  • Ability to lift up to 25 lbs

Type of role


What we can offer 

  • Compensation: we’ll pay you a competitive salary, give you a stake in the company via equity and contribute toward your 401K 
  • Health & well-being: we’ll invest in your physical and mental well-being with comprehensive medical, dental, & vision benefits, in-office gyms, and an Employee Assistance Program to help with mental health, financial & legal matters 
  • Food: in-office lunches, snacks and access to our leafy greens & new produce in development — are you up for a side gig as a taste tester?
  • Grow together: learning & development opportunities including unlimited access to our Upstart University platform, LinkedIn Learning, lunch & learns, training certifications, and more
  • Equipment: we’ll provide you with the equipment you need to be successful, including $75/month toward your phone bill and $250 every 2 years to upgrade your phone
  • Paid time off: we know you’ll do your best if you’re taking time to recharge, so we don’t cap the amount of days you can take off per year in addition to the paid holidays we observe
  • Parental leave: 12 weeks off for all new parents – fully paid so you can focus your energy on your newest addition 

Food safety requirements

  • Comply with all Plant, State and Federal OSHA, EPA, FDA, HACCP, and SQF regulations
  • All employees must show proof of COVID vaccination before starting work, other than in limited circumstances where the law requires an exception

More Information

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Company Information
  • Active Jobs 55 Jobs
  • Company Address 570 Eccles Ave, South San Francisco, CA 94080, USA
  • City South San Francisco
  • Location California
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