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Senior Copywriter 9 views

Redwood City/ Chicago/ Remote

Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants.
Through the revolutionary work of our world-class R&D team, we’re inventing efficient, sustainable ways to transform ingredients from plants into meat, fish, and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the negative environmental or public health impact.
Our flagship product, Impossible™ Burger, uses 96% less land, 87% less water and generates 89% less greenhouse gas emissions than conventional beef from cows. And the burger is just the beginning. We’re working on recreating every animal product, from chicken to fish, with plant-based ingredients that are vastly better for people and the planet. 
Impossible Foods has experienced spectacular growth over the last few years, and we continue to lead all aspects of the plant-based revolution – from discovery and innovation to commercial production and consumer education. We’re building an amazing team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to a better world. Our core values include leading with heart, thinking like scientists, and doing the right thing, and our employees embody these attributes in their work every day. 
Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it). Check out our job opening below:
You’re a storyteller, and a chameleon with tone. You can channel any brand or product into a character, an attitude, and can inspire with a headline or a hashtag. You have experience with long-form writing, but don’t follow any particular format or script. 
Our ideal candidate can write for one tone of voice across short and long media.
We want you to care about the team as much as you care about the work. We are a small team that requires you to be non-territorial and highly collaborative – a consummate problem solver and team player.
This role will report to the VP of Creative.

You Will

  • Concept ideas, big and small
  • Really understand the audience, and find insights to write effective, moving copy
  • Possess a strong understanding of what a Big Idea is, and how to write for all media types and platforms
  • Strong understanding of culture, and can find where the brand or product can have a voice
  • Inspire and direct junior creatives and copywriters
  • Strong presenter and take direct feedback with a positive attitude
  • Strong work ethic
  • Possess a strong vision and can guide and iterate in production
  • Articulate and maintain the Brand tone-of-voice. All content should be astute, compelling, on-brand, on-tone, channel-specific, and relevant to our core messages and target audiences
  • You Have

  • A passion for Impossible Food’s Mission
  • At least 7 years of experience at an agency or in-house
  • BA/MFA or comparable experience
  • Launched fully-integrated campaigns
  • Experience with TVC, Web, Print, Social/Digital, and Experiential 
  • Familiar with Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
  • Proficient in Figma
  • The ability to multitask between projects
  • The ability to work under pressure in a fast-paced environment and drive projects from conception to completion
  • Excellent attention to detail and high degree of accuracy
  • A passion and proven skill for multimedia storytelling
  • Exceptional listening, problem-solving, and verbal and written communications skills
  • Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 
    Depending on your location, the California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here: By submitting your application, you are agreeing to our use and processing of your data as required.
    If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, Colorado, New Mexico, Oklahoma, and Wisconsin.
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    Company Information
    • Active Jobs 30 Jobs
    • Company Address 400 Saginaw Drive, Redwood City, CA 94063, USA
    • City Redwood City
    • Location California
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