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Senior Director, Global Brand Marketing 20 views

San Francisco based candidates preferred but open to remote possibilities within the following states: CA, CO, IL, MA, MN, NC, NJ, NY, PA, TX, GA, WA, OR, Washington DC

COVID-19: Allbirds requires all US-based Corporate employees who enter an Allbirds-owned or operated Corporate facility to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or valid medical reasons.

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials – designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come.

We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas.

Where we need help

We have all the makings of a world-class brand – beautifully designed products that exceed customer expectations, a genuine origin story, passionate founders, product innovation rooted in the use of natural materials, and a loyal group of evangelists who believe in our mission.

The Senior Director of Global Brand Marketing role is an incredible opportunity to help shape this special brand and develop it into a global icon. We’re looking for an experienced and highly creative marketer to lead our integrated brand and product storytelling in a bold, consumer-centric way that supports key business objectives and ultimately builds strong brand equity worldwide.

What does the job entail?

  • Lead the strategy and oversee the execution of breakthrough integrated marketing programs that build brand awareness, affinity and product adoption globally
  • Direct the Brand Management team in crafting marketing strategies and insights-driven creative briefs that inspire the internal creative studio and functional partners to deliver results-oriented, brand-differentiating work
  • Partner with in-country marketing leads on their marketing plans, inspiring and empowering them to bring brand/product narratives to life in a globally consistent yet locally relevant way
  • Work closely with the Brand Strategy & Insights team to develop a deep knowledge of our target audience and routinely understand the effectiveness of our marketing programs, promoting a test and learn mindset among the broader team
  • Collaborate with Performance and Retention Marketing teams to strategize on content creation opportunities to ensure a cohesive and consistent customer journey through the funnel
  • Direct the Activations and Social teams to ensure cohesive and seamless brand presence on all channels
  • Routinely share marketing strategies and plans, program results and learnings, and relevant industry and competitor trends with the broader organization
  • Inspire and motivate the Brand Management, Social, Activations teams, promoting a high performance and fun environment that values quality, creative exploration, innovation, & continuous learning
  • Effectively manage brand marketing budget in partnership with Marketing Operations and Finance

What kind of person are we looking for?

  • 15+ years of brand management experience in the fashion, lifestyle or culture space
  • Highly strategic, creatively minded and results oriented marketer with a proven track record in campaign development and brand storytelling
  • Strong ability to translate product, trend and merchandising details into unique marketing narratives
  • Practical experience running a wide variety of marketing programs that have successfully scaled globally and across channels
  • Exceptional leadership and collaboration skills, and ability to build strong partnerships with cross-functional and agency partners that facilitate team success
  • Relentlessly curious and knowledgeable about the consumer and their world
  • Ability to extract insights from multiple data sources, and make informed decisions that balance the art and science required to build a lasting brand
  • Possess a growth mindset and will foster a test-and-learn approach across the marketing team
  • Extremely organized with a keen eye for details, without losing sight of the big picture
  • Highly self-motivated and will thrive in a fast-paced, dynamic environment that requires an ability to learn and adapt quickly
  • Able to juggle multiple, and sometimes, conflicting priorities and needs
  • Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization
  • Proven ability to develop a high-caliber team of Brand Managers who are motivated to achieve their best

What do we offer?

  • Competitive salary + equity
  • Medical/Dental/Vision insurance
  • One Medical Membership
  • Mental Health and Financial Wellness Benefits
  • 401k employer match
  • Paid parental leave
  • Hybrid work schedule
  • Cell Phone and Wellness Stipend
  • 50% Discount on Allbirds Products
  • Unlimited PTO
  • Employee Stock Purchase Program


Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.


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Company Information
  • Active Jobs 12 Jobs
  • Company Address 57 Hotaling Place San Francisco, CA 94111 United States
  • City San Francisco
  • Location California
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