New York, NY
Founded in 2015, Bowery Farming is on a mission to democratize access to high-quality, local, safe and sustainable produce. We build smart indoor farms near cities, growing fresher, pesticide-free Protected Produce with bold flavor in precisely controlled environments, 365 days a year. At the heart of each farm is the proprietary BoweryOS, which integrates software, hardware, sensors, AI, computer vision systems, machine learning models, and robotics to orchestrate and automate the entirety of its operations. As a result, each farm creates far less waste and uses a fraction of the water and land compared to traditional agriculture. For more insight on our culture, our teams, and all the things that make us so unique, check out The Roots: Bowery Farming’s People Podcast
About The Role:
As the Senior Marketing Manager, Omnichannel you will have the opportunity to develop and drive all omnichannel experiences between consumers and our product as we scale from a local/regional brand to a national brand. This hire will work closely with the broader Marketing team to raise awareness of Bowery’s exceptional produce and bring our products and the idea of indoor agriculture to life in stores.
Key to this role will be executing creative storytelling around the indoor agriculture industry and what it means to retailers, consumers, and our planet. This will come to life in content, communications, in-store experience, and real-world brand activations. The ideal candidate should have a deep understanding of the omni shopper journey, including pre-store, in-store with point of sale/merchandising, digital/social commerce, and buy online services.
This is a unique opportunity to build a category-defining brand and support rapid growth at a mission-driven company.
This role is based out of our NYC HQ. We follow a hybrid working model.
What You’ll Do:
Own the creative development of assets, communications, and programs that usher shoppers from category understanding to Bowery purchase to loyal customer
Define, develop, and grow an entirely new category of indoor agriculture (Controlled Environment Agriculture) including driving retailer and consumer understanding
Own the shopper marketing calendar to maximize the capture of consumer demand in the marketplace
Own the shopper strategy and investment approach, tailor priorities through tactics including but not limited to omnichannel and shopper media, content and consumer review syndication, couponing, cross-merchandising, sampling and demos, community events, and IRL moments
Own the development of all shopper program pitch materials, including strategic presentations, channel/retailer insights, and represent Brand in retail partner discussions as needed
Liaise with National/Regional Retail partner teams on all issues and opportunities relevant to their positions including merchandising, marketing, and any other applicable plans/actions
Leverage understanding of occasions and insights to provide consumer and shopper-driven solutions that drive performance across all channels (volume, share, program execution, distribution, velocity)
Conceive and execute CPG retail brand partnerships (i.e. co-merchandising opportunities) that drive trials with new consumer prospects
Collaborate with our Media Manager on shopper investment priorities and KPIs
Own the creative strategy and creative execution of how the Bowery brand shows up at trade shows that engage retail partner audiences
Be a thought partner and collaborator with the broader marketing team to integrate Shopper and Trade programs with Brand and creative campaign ideas
Manage one direct report within the Marketing team with the potential to grow over time
Who You Are:
You have a background in developing creative communications, shopper marketing, trade marketing, and/or merchandising
You have in-depth knowledge of trade marketing and CPG sales organizations
You are a highly organized, self-motivated, strategic thinker eager to help build a fast-growing consumer brand as it expands its retail footprint
You have enthusiasm for Bowery’s mission and how technology can improve the plant and our food supply
You have strong communication skills, both internal and external
You possess the ability to develop selling materials and selling programs
You are creative and solutions-oriented
You have an entrepreneurial spirit that is proactive and scrappy; you are effective in working both independently and collaboratively
Some travel required (meeting with retail partners and trade show attendance)
Who We Are:
Bowery is a place where everyone is welcome, included, and empowered to reach their full potential
We live our shared values every day in both big and small ways: opt-in, think wildly different, break barriers together & be kind to the core
We are a mission-driven team of unconventional thinkers, problem-solvers, optimists, and activators
We share a passion for giving back more to the planet than we take, growing deliciously abundant food without abundant harm
We are excited to hear from you!
Based in New York City, Bowery is the largest vertical farming company in the United States, serving major e-commerce platforms and more than 850 grocery stores in the Northeast and Mid-Atlantic regions, including Albertsons Companies (Safeway and Acme), Amazon Fresh, Giant Food, Walmart, Weis, Whole Foods Market, and specialty grocers, with produce that’s harvested year-round at peak freshness, delivered within days of harvest. To date, we have raised $472 million from leading investors, including Fidelity Management & Research Company LLC, Temasek, GV (formerly Google Ventures), General Catalyst, GGV Capital, First Round Capital, and individuals including Henry Kravis, Jeff Wilke, as well as some of the foremost thought leaders in food, including Tom Colicchio, José Andrés and David Barber of Blue Hill.
We celebrate unique backgrounds, qualities, and cultures that enrich the workplace. Join us in creating an inclusive work environment that is free of bias and discrimination, where everyone can be their authentic self. We strongly encourage people from all walks of life and underrepresented backgrounds to apply and join the Bowery Farming team. We are an equal opportunity employer.