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New Year, New Career… The Word Is Out

Bonnie With A Friend at Unity Farm Santuary

Recruitment Platform Taps Into The Growing Demand for Purpose-Driven Employment

The stress of Covid and the dire environmental circumstances around the globe are forcing many to pivot in how they spend their 9-to-5.  Candidates are focusing on what’s important to them for the future, including how their food is sourced and putting an end to animal agriculture, a leading contributor to climate change

Covid, coupled with people’s desire to find hope in 2021, has crystalized a ‘New Year, New Career’ for many. Read the article on

New Year, New Career fireworks bring a 5,166% spike in unique sessions and new users on as the new campaign launches and is picked up across the country and around the globe.  Channel 9 in Colorado ran the story as did several other broadcast companies.  All in all close to 100 media outlets picked up the story and with that the site activity peaked.  VegWorld Magazine, The Beet, and others have picked up the story and as a result newsletter subscriptions and new employers and candidates have been pouring in. You can  Sign up here.

“Passion Placement grew out of my frustration as a financial professional looking to apply my career skills to helping animals and improving life on the planet, only to find myself jumping from one site to another, back and forth, thinking there has got to be a better way,” said Bonnie Brown.

“I wanted to help mission-driven people use their skill set for companies making a positive impact. Through Covid and into the new year, we have been offering free coaching sessions to help people find their passion and joy in a purpose-driven job. We now also offer recruiting, job posting, marketing  and consulting services for both companies and candidates so we can come together and use all of our talents to create a better world.”

According to Bonnie, this sentiment is increasingly common and Curtis, agrees. “We are living through a very chaotic time where I don’t feel in control of many things. Believing in the mission or purpose of a company makes me feel my job will be important and that I can make difference even on a small scale.”

Employees aren’t the only ones who benefit from’s services. “At abillion we get really excited about folks that are mission driven like us. Having that passion is like rocket fuel. It means you get through problems faster, find solutions faster, love your team more and it’s easier to form a bond and trust between the individual and the company,” shared abillion Founder, Vikas Garg. 

Read the official press release here.

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